MY ORIGIN STORY
Hi, I'm Lee Matthews.
I'm an accomplished entrepreneur, mentor, business coach, and kickboxing world champion who has built multiple 7-figure businesses. Let me tell you about my story.
THE WARRIOR'S PATH: MY STORY
I'm Lee Matthews, an accomplished entrepreneur, mentor, business coach, and kickboxing world champion who has built multiple 7-figure businesses.
My passion lies in helping others succeed and building a supportive community for martial arts trainers and entrepreneurs who share my vision of excellence.
At 18, I made a decision that would change my life forever – joining the elite British Parachute Regiment. Coming from modest beginnings and working in a factory, I knew I had to transform myself both mentally and physically.
Despite early challenges, including being initially rejected for being underweight, my determination never wavered. Through rigorous training, I not only passed the grueling P Company selection but excelled, earning the fittest recruit award and the prestigious Prince of Wales badge for Leadership.
During my eight years of service, including operations in Northern Ireland and Kosovo, I became a Physical Training Instructor, developing the leadership skills that would later prove invaluable.
THE CHAMPION'S RISE
After leaving the military, I combined my expertise as a paratrooper and PTI with my martial arts background to create British Military Martial Arts.
My competitive spirit drove me to the highest levels of the sport – I spent a decade on the WAKO GB squad, earning 10 British Championships, 2 WAKO Pro European titles, and multiple world championships.
But my greatest achievement wasn't in competition; it was in creating a training system that would help others transform their lives just as I had transformed mine.
About
FUTURE
Lee Matthews is a pioneer in the martial arts industry, having built the UK’s largest chain of martial arts centres, with over *200 locations opened in just 25 years*. His passion for martial arts and his drive for success have made him a leading figure in the field, inspiring countless instructors and school owners to reach their full potential.
Lee is deeply committed to expanding his organisation while helping other martial arts instructors achieve their own success. Through his mentoring services, he collaborates with some of the UK’s most successful school owners, creating a supportive network that guides and empowers up-and-coming schools and helping unite the bigger schools so they collaborate and work together for shared success in the industry.
Whether you’re just starting out or looking to take your school to the next level, Lee’s expertise, mentorship, and proven strategies provide the tools you need to succeed in both martial arts instruction and business. His mission is simple: to elevate the martial arts industry in the UK by helping instructors thrive.
I WILL HELP YOU PLAN, ESTABLISH, AND SCALE YOUR MARTIAL ARTS SCHOOL
FREE 2-HOUR WEBINAR
Based on the 6-Rounds of Success
FREE 60-MIN CONSULTATION
Based on the 6-Rounds of Success
FREE FINANCIAL PLAN
Based on the 6-Rounds of Success
I have known Lee for almost 20 years. We travelled and fought together all around the World while in the TopTen UK Team, and also when we were both representing Great Britain together.
Lee also worked closely with my family on a few other very successful projects together. He has vast experience in top level fighting, coaching and business and is one of the very best in our industry, with his experience in all of these areas.
He’s created a book to breakdown all the information you need for all things martial arts. It’s a tool for good fighters that want to learn how they can use their skill set to make a great living, while still keeping their integrity and helping many people through the world of Martial Arts
- Michael "Venom" Page Multiple Kickboxing | MMA World Champion
Lee served in the 3rd Battalion in the parachute regiment, which is the same battalion I started my military career in. I know first hand the level of commitment and excellence Lee needed to achieve this, which is also common place in elite and special forces.
He has continued on his life journey with this mindset that was gained in the military. He has had a goal of continuous improvement, which is the reason for his wider success as a fighter, coach and business man.
What he has set out in this book, sums up everything you need to do to attain a strong mind and dominate in your arena of martial arts. It also explains how to be the very best at what you do and use your skills to help others, while building and scaling up a successful business.
- Mark "Billy" Billingham Ex SAS Regiment
Lee has been my martial arts instructor since I started at 4 years old. He has been one of the biggest influences in my career. He’s taught me so many valuable lessons on how to approach all kinds of situations, from fighting to every day life.
He instilled in me a work ethic and a mentality that has made me become a successful champion in martial arts. But this book isn’t just about martial arts, it’s about tackling any obstacle, confronting any challenge, and having an elite mindset that not many others can understand. In this book, Lee shares the experiences that have made him the way he is, elite. If you’re content with being average and mediocre, this book isn’t really for you. But if you’re serious about being the very best in what you do, I suggest you start reading.
- Elijah Everill 14x WAKO World Champion
Powerful Stories, Expert Insights: Dive into the Elite Minds on Lee's New Podcast!
The Elite Podcast is a show where host Lee Matthews speaks to individuals who are at the top of their industry and profession. The guests will be from different backgrounds including combat sports, military, and business to coaching. Lee will be finding out along with you why they have become the best in their fields and enjoyed acclaimed success and what they all share – their determination to become
ELITE in their field.
So, keep the wisdom at your fingertips and ensure you never miss a beat – bookmark it now!
A BESTSELLER in under 24 Hours!
GET YOUR COPY OF Elite Martial Arts Instructor NOW!
"Lee Matthews' 'Elite Martial Arts Instructor' is an inspiring and informative read that shares his proven system, the 6-rounds of success, for addressing common problems faced by martial arts instructors.
Drawing from his own experiences as a fighter/coach and his training in the British Army's Elite Parachute Regiment, Lee shares invaluable insights on mindset and the relentless approach necessary to succeed. Get motivated and learn from one of the best in the industry with 'Elite Martial Arts Instructor'.
Learn: Lee Matthews' proven system, the 6-rounds of success
Access: FREE 2-Hour Webinar
Benefit: Tried and tested systems that work every time
*available in paperback & Kindle ebook
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